There was a time when stories didn’t need screens. They lived in voices, in the warmth of grandparents and parents saying “Ek tha Raja…”, in bedtime tales, in long train journeys where imagination did the work which endless reels are doing today. Those stories didn’t come with visuals, yet they created vivid worlds in our imagination livelier than any display today.
But somewhere down the line, life changed !
Families became nuclear with busy schedules , fragmented attention and very few having time to sit, listen or read. And storytelling once a shared as a family ritual slowly shifted to watching videos or short clips and scrolling. Yet one thing remained constant, our craving for stories which fit into our lives. That’s where Velvet comes in, not as just an app but as a cultural return to listening. Having discovered it accidentally while scrolling, I am now hooked on to listening to stories.
But somewhere down the line, life changed !
Families became nuclear with busy schedules , fragmented attention and very few having time to sit, listen or read. And storytelling once a shared as a family ritual slowly shifted to watching videos or short clips and scrolling. Yet one thing remained constant, our craving for stories which fit into our lives. That’s where Velvet comes in, not as just an app but as a cultural return to listening. Having discovered it accidentally while scrolling, I am now hooked on to listening to stories.
Velvet is India’s First Cinematic Audio Storytelling Platform. It describes itself with a simple but powerful thought: “Ab Cinema Suno.” And this is not just a tagline but a creative philosophy.
Velvet is built on the belief that cinematic storytelling does not need a screen. It can exist purely through sound, through performance, music, silence, rhythm and emotion the same way cinema makes you feel, but with the intimacy of audio.
In an age where visuals dominate everything, Velvet is doing something quite revolutionary by making listening cool again.Yet Velvet is different from audiobooks. It’s an immersive experience of a story, like you are inside it.
Velvet is definitely for the youth and Gen Z whose lives are fast paced. They want to read but are caught up college, exams, internships, commute, gym and so reading gets postponed forever.
Velvet fixes that because you can listen while travelling, working out, cooking, before sleeping and in between study breaks. Basically it turns your dead time into story time. The the best part is that it brings back that storytelling culture we’re losing. Being cinematic it is unlike regular audiobooks. It is designed to feel like a film in your ears.
What is most attractive is that it has Pankaj Tripathi’s voice behind it. A voice with magical depth and calm, emotional as well as comforting.
Pankaj, a respected actor and performer, is also Velvet’s Creative Partner and Co-Founder shaping the storytelling tone of the platform by making it more grounded, authentic and culturally rooted.
He sums it up beautifully : “What interested me in Velvet was the possibility of approaching sound with the seriousness usually reserved for cinema.” And so his voice carries the magic that makes you want to pause everything and just listen.
Also ,Velvet isn’t a random content platform. It’s being built by people who understand performance and narrative deeply. So Vikas Kumar, a well known actor and dialogue coach in Indian cinema is it's content lead. Akshat Saxena designs growth and partnerships to scale Velvet nationally. Varad Bhatnagar is developing multi-season IPs and narrative worlds
This reflects that Velvet is not just another audio app but trying to create an ecosystem.
India has always been a storytelling nation with folk tales, epics, oral traditions, theatre and cinema. Cinematic audio is the next phase and Velvet is leading it.
Velvet’s upcoming direction includes celebrity-led flagship programmes, live audio storytelling experiences, regional expansions (Tamil, Telugu, Bengali, Marathi), collaborations with radio networks and content platforms, automobile integrations including stories in cars !
In fact, being reasonably priced has already shown strong traction with 75+ hours of original content, 15,000+ subscribers, 200,000+ app installs.
This is not a small experiment but a growing movement.
The biggest emotional win of Velvet is that it brings back the lost experience of oral storytelling.
So if you miss stories, want meaningful content, want to read but don’t get time, want something calming but powerful then Velvet is for you. Put on your headphones, stop scrolling, Ab Cinema Suno...
Velvet is built on the belief that cinematic storytelling does not need a screen. It can exist purely through sound, through performance, music, silence, rhythm and emotion the same way cinema makes you feel, but with the intimacy of audio.
In an age where visuals dominate everything, Velvet is doing something quite revolutionary by making listening cool again.Yet Velvet is different from audiobooks. It’s an immersive experience of a story, like you are inside it.
Velvet is definitely for the youth and Gen Z whose lives are fast paced. They want to read but are caught up college, exams, internships, commute, gym and so reading gets postponed forever.
Velvet fixes that because you can listen while travelling, working out, cooking, before sleeping and in between study breaks. Basically it turns your dead time into story time. The the best part is that it brings back that storytelling culture we’re losing. Being cinematic it is unlike regular audiobooks. It is designed to feel like a film in your ears.
What is most attractive is that it has Pankaj Tripathi’s voice behind it. A voice with magical depth and calm, emotional as well as comforting.
Pankaj, a respected actor and performer, is also Velvet’s Creative Partner and Co-Founder shaping the storytelling tone of the platform by making it more grounded, authentic and culturally rooted.
He sums it up beautifully : “What interested me in Velvet was the possibility of approaching sound with the seriousness usually reserved for cinema.” And so his voice carries the magic that makes you want to pause everything and just listen.
Also ,Velvet isn’t a random content platform. It’s being built by people who understand performance and narrative deeply. So Vikas Kumar, a well known actor and dialogue coach in Indian cinema is it's content lead. Akshat Saxena designs growth and partnerships to scale Velvet nationally. Varad Bhatnagar is developing multi-season IPs and narrative worlds
This reflects that Velvet is not just another audio app but trying to create an ecosystem.
India has always been a storytelling nation with folk tales, epics, oral traditions, theatre and cinema. Cinematic audio is the next phase and Velvet is leading it.
Velvet’s upcoming direction includes celebrity-led flagship programmes, live audio storytelling experiences, regional expansions (Tamil, Telugu, Bengali, Marathi), collaborations with radio networks and content platforms, automobile integrations including stories in cars !
In fact, being reasonably priced has already shown strong traction with 75+ hours of original content, 15,000+ subscribers, 200,000+ app installs.
This is not a small experiment but a growing movement.
The biggest emotional win of Velvet is that it brings back the lost experience of oral storytelling.
So if you miss stories, want meaningful content, want to read but don’t get time, want something calming but powerful then Velvet is for you. Put on your headphones, stop scrolling, Ab Cinema Suno...
R.Vimala, IAS,
Resident Commissioner & Secretary,
Government of Maharashtra &
PhD Scholar at IIT Bombay