Vikas Bhi, Virasat Bhi : A Journey Through Incredible India at the India International Trade Fare, IITF 2026, Delhi
(An afternoon of discovery, nostalgia and immense pride in being Indian )
Some experiences in life leave you with a smile long after they are over. My visit to the India International Trade Fair (IITF) 2026 at Bharat Mandapam, Pragati Maidan, New Delhi, was one among such experiences. IITF has been an important event in my life and I go there year after year because it makes me feel one with India each time. This year too, I returned feeling nostalgic and my heart swelled with pride and a renewed admiration for this extraordinary country of ours.
This year’s theme of, "Vikas Bhi, Virasat Bhi", could not have been more appropriate. It aptly reflected India celebrating its centuries-old traditions as well as embracing the future confidentally. As I wandered through the colourful pavilions, I felt I was travelling across India without leaving Delhi. It was a fascinating lesson in history, geography, art, culture and enterprise, all rolled into one!
Where else could one travel from Kashmir to Puducherry, Gujarat to Arunachal Pradesh, and Rajasthan to the Northeast in a matter of hours? Every pavilion beckoned with its colours, textures, aromas and stories. Gujarat's vibrant textiles, Rajasthan's handicrafts, Kashmir's exquisite shawls, Tamil Nadu's weaving traditions, Andhra Pradesh’s handlooms, Maharashtra's crafts, Odisha's artistic heritage and West Bengal's traditional products were a feast for the senses.
Punjab, Haryana, Himachal Pradesh, Uttarakhand, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Telangana added their distinctive flavours to this magnificent tapestry.
The Northeast was especially captivating. Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Tripura with their beautiful textiles, bamboo crafts and indigenous designs, reminded me how much of our country remains to be discovered. Ladakh brought its unique Himalayan heritage, while Goa, Andaman and Nicobar Islands added further dimensions to India's diversity.
I found myself stopping repeatedly to admire a craft, examine a fabric or simply wonder about the skilled hands behind these creations.
What an extraordinary country we belong to! So many languages, traditions and identities, yet one unmistakable Indian spirit.
Of course, I was particularly excited to visit the Maharashtra Pavilion. Having spent so many years working across the state, Maharashtra occupies a special place in my heart.
And what a delight it was! The gorgeous Paithani sarees, beautiful Warli paintings, intricate Gond art, rugged kolhapuri chappals and traditional copper crafts reflected Maharashtra's remarkable artistic wealth. The familiar aromas of masalas and chutneys brought back memories of journeys through its villages and towns. But the happiest moments were spent meeting the women of Self-Help Groups displaying their products. Their smiles, enthusiasm and confidence were heartwarming!
During my years with the Maharashtra State Rural Livelihoods Mission (MSRLM), I had the privilege of working closely with lakhs of women striving to build better lives through collective enterprise. Meeting many of those SHG women at IITF brought back cherished memories and renewed my admiration for their determination.
Having worked with these institutions over the years, it was equally satisfying to see authentic Madhuban honey from MSKVIB, SHG products from MSRLM, Khadi from KVIC, ODOP products from the Directorate of Industries and small-scale enterprises supported by MSSIDC. Each display reminded me of the dedicated teams, artisans and entrepreneurs behind these initiatives. These were not merely products on shelves. They represented years of effort, enterprise and the aspirations of countless families.
For me, the Maharashtra Pavilion was truly a homecoming!
And then came the food! How could anyone resist India's culinary treasures gathered in one place? Kulcha or chole from Punjab and creamy rabdi from Uttar Pradesh were particularly tempting, delicious pedas and golden imartis seemed to call out to every visitor. Rajasthan's traditional gajak and mouth-watering pickles were equally irresistible. Everywhere, regional sweets, savouries, spices and delicacies invited exploration. It was a wonderful culinary journey through India, without packing a suitcase!
What pleased me more was that IITF was not confined to shopping and handicrafts.
At the Health Department pavilion, visitors received guidance on preventive healthcare, with free blood tests and blood pressure checks. The Postal Department explained savings schemes, while the Energy Department encouraged responsible energy use, non-conventional energy and conservation. Having spent many years in public administration, I found it heartening to see government departments reaching out to citizens directly through such accessible initiatives. This is development in its most meaningful form when information, awareness and public services reach ordinary people.
As I walked through the fair, one thought kept returning to me: What a wonderful classroom this would be for our children! We teach them about India's geography, history, costumes and cultures through textbooks. But imagine their excitement at seeing Assam's handlooms, Rajasthan's handicrafts, Maharashtra's Paithani, Kashmir's shawls and Ladakh's traditional products! They could discover how food, clothing and customs change across regions, yet remain part of one national identity. A few hours at IITF offer a whirlwind tour of India that no textbook can recreate.
More importantly, children may return with curiosity, respect for artisans and a deeper appreciation of our unity in diversity. I strongly urge every parent in Delhi and the NCR to bring their children here. Let them see, taste and experience India!
Perhaps my years of working with rural communities have made me particularly sensitive to the stories behind handmade products. Whenever I see a beautifully woven fabric, painting or jar of honey, I think of the artisan, farmer or woman entrepreneur whose labour created it. Their skills deserve appreciation, but more importantly, their products deserve markets. Trade fairs like IITF provide small producers opportunities to reach new customers. When we purchase their products, we support livelihoods and preserve traditional knowledge. Vocal for Local must therefore become more than a slogan. It should become a habit.
As I walked out of Bharat Mandapam, I realised why the experience had touched me so deeply. The colours reminded me of festivals. The aromas evoked memories of home. The handicrafts recalled journeys through villages, while conversations with exhibitors reminded me of the warmth I have encountered throughout my career.
It felt like coming home to India not one particular state, but the entire country in all its glorious diversity. Alongside this timeless heritage stood the confidence of a nation embracing innovation, enterprise and progress.
IITF 2026 continues from 14 to 27 November 2026 at Bharat Mandapam, Pragati Maidan, New Delhi. My appeal is simple: Please visit! Take your children, parents and friends. Explore the pavilions, savour regional delicacies, speak to artisans and support their enterprises. Go with curiosity. Return with pride.
IITF is more than a trade fair. It is a celebration of India's soul, its creativity, resilience, diversity and aspirations. It will renew your pride in being Indian also. This year's “Vikas Bhi, Virasat Bhi” left me with something deeper , a sense of belonging to a civilisation whose heritage is timeless and whose aspirations know no bounds.
Rooted in centuries of wisdom, rising with the dreams of a billion hearts that is the India we must cherish and believe in and IITF 2026 bring out that very India which fills me with hope!
Jai Hind !
R. Vimala, IAS (Retd.)
Former Secretary & Resident Commissioner, Maharashtra,
Founder, AnirvedShakti Foundation
PhD Scholar at IIT Bombay